As the role of online service providers continues to integrate with Europe’s economy, there is a vital need to rely on a measured liability regime in order to provide online services in an efficient and coherent manner. Preserving and improving the regulatory framework governing online intermediaries in the EU will underpin the economic growth generated by online intermediaries. Conversely, any adverse changes in the way online platforms handle notices and take action online – including increased legal obligations on intermediaries – could have an adverse impact on innovation, creativity and the economic activity of online intermediaries, putting the added economic value at risk. Any improvements to notice and take action online must recognising what industry has already proactively done to tackle illegal content with the aim of finding the right balance with the preservation of fundamental rights of the EU citizens.